The surprising thing breaking your marketing scale (lessons from $50 Million in spend)

I'm going to share something controversial about marketing attribution that might ruffle some feathers... But after overseeing $50 Million in annual ad spend, I noticed something fascinating: The brands that grew the fastest weren't obsessed with attribution. The ones that stayed stuck? They were consumed by it. Here's what I mean... Many e-commerce leaders treat marketing attribution like they're putting sticky notes on every dollar that comes in: "Facebook." "Google." "Amazon." "Organic."...