Quick story that might shift how you approach growth metrics. Yesterday I sat down with a subscription business COO staring at a weekly spreadsheet with 50+ metrics tracking everything imaginable. Churn rates sliced six ways, acquisition costs across multiple channels, engagement scores for features nobody remembered building. “What do you actually look at in this?” I asked. “Honestly? Revenue, new subscribers, and whatever fire is burning that week,” he admitted with a shrug. That’s when we...