Finding new customers is the lifeblood of ANY business. When you have a reliable source of new customers, then growth is easy and fun. And when you don't, things can get painful. Here's the fundamental truth you should know... Customer acquisition channels always get more expensive over time, never less. Take Facebook for example. Ten years ago it was easy and cheap to acquire leads and customers with ads. You could get new leads for under $1 at scale, and new customers for not much more....