I’ve got a story for you that might sound familiar… A client of mine was ready to pull the plug on a Facebook ad he thought was underperforming. He was looking at the numbers, seeing high costs and low conversions, and his finger was hovering over the “off” switch. But here’s the twist: that “underperforming” ad? It was actually the unsung hero of his entire ad account. You see, it was a prospecting ad, feeding fresh potential customers into his funnel. If he had turned it off based on those...