I’m about to launch a new product in one of my businesses, come along for the ride… First and foremost, I believe this product is excellent. It addresses a high-demand topic for Ecom sellers, and I already have a list of 7,500 individuals who have expressed interest in it. And as an experienced marketer, I understand the importance of planning to fail (seriously, that’s the mindset winning marketers maintain). Here’s how I’m thinking about it… Step 1: Pitch and Pricing To ensure the product’s...